Twelve distinct positioning strategies
Medical Doctor
Websites
click any card to visit the real, live site.
Twelve genuinely different ways to market a Medical Practice.
Different structures, messages and conversion paths—built around the same local team.Everbrook Medical Pediatrics
A full 5-page bespoke pediatric practice site — care-type cards, a child-centered approach section, and a clear next-step CTA.
Family Medicine
An editorial-serif design for everyday and ongoing care — annual physicals, preventive care, chronic conditions, and sick visits.
Dermatology
A bold, blue-accented design for skin care — acne, eczema, skin cancer screening, and psoriasis.
OB/GYN
A warm, burgundy design for women's health across life stages — well-woman exams, prenatal care, menopause, and contraception counseling.
Orthopedics
A bold, energetic design for active-lifestyle orthopedic care — knee, hip, shoulder, and sports injuries.
ENT
A bright coral-and-teal design for ear, nose & throat care — sinus, hearing, allergy, and throat & voice concerns.
Cardiology
A bold red-and-navy design for heart health — consultations, blood pressure, heart rhythm, and coronary artery calcium (CAC).
Ophthalmology
A clean blue-accented editorial design for eye care — comprehensive exams, cataracts, glaucoma, and dry eye.
Gastroenterology
A warm plum-and-peach sidebar design for digestive health — abdominal pain, acid reflux, IBS, and colonoscopy screening.
Urology
A calm forest-green design for urology care — kidney stones, prostate health, bladder care, and vasectomy consultation.
Podiatry
A bold cobalt-and-terracotta design for foot care — bunions, diabetic foot care, heel pain, and ingrown toenails.
Psychiatry
A soft lilac-and-aubergine design for mental health care — anxiety, depression, adult ADHD, and medication management.











