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Six distinct positioning strategies

Personal Care
Websites

click any card to visit the real, live site.

Six genuinely different ways to market a personal care business.

Different structures, messages and conversion paths—built around the same local team.
Luma Hair Salon homepage
01

Hair Salon

A full 5-page bespoke hair salon site — a striking dark-and-crimson editorial design covering haircuts, color, highlights & balayage, and extensions.

Luma Barbershop homepage
02

Barbershop

A moody industrial full-bleed-photo design for barbering — haircuts, fades, beard grooming, and shaves.

Luma Nail Studio homepage
03

Nail Studio

A soft pastel-pink editorial design for nail care — manicures, pedicures, gel nails, and nail art.

Coming soon04Personal care concept
04

Concept 04

Another distinct personal care concept — coming soon.

Coming soon05Personal care concept
05

Concept 05

Another distinct personal care concept — coming soon.

Coming soon06Personal care concept
06

Concept 06

Another distinct personal care concept — coming soon.

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