Six distinct positioning strategies
Personal Care
Websites
click any card to visit the real, live site.
Six genuinely different ways to market a personal care business.
Different structures, messages and conversion paths—built around the same local team.
Hair Salon
A full 5-page bespoke hair salon site — a striking dark-and-crimson editorial design covering haircuts, color, highlights & balayage, and extensions.
Barbershop
A moody industrial full-bleed-photo design for barbering — haircuts, fades, beard grooming, and shaves.
Nail Studio
A soft pastel-pink editorial design for nail care — manicures, pedicures, gel nails, and nail art.
Lash & Brow Studio
A striking macro-photography editorial design for lash & brow care — lash extensions, lash lifts, brow shaping, and brow lamination.
Massage Studio
A calm sage-and-cream design for massage therapy — Swedish, deep tissue, sports, and prenatal massage.
Waxing Studio
A bold coral-and-cobalt campaign design for waxing — Brazilian, body, facial, and men's waxing.